Digital Marketing Course

About This Course

In this course, you will learn how to create and manage Facebook ads that will help you reach your target audience and achieve your marketing goals. You will learn about Facebook's ad library, how to set up awareness, traffic, and targeting campaigns, and how to track your results. Course topics include: How to create and manage Facebook ads, Facebook's ad library, Set up awareness, traffic, and targeting campaigns, Track your results, and more. 

• Introduction to Digital Marketing

Importance Of Digital Marketing VS Traditional Marketing

How can Digital Marketing be the eventual tool for success of your businesses?

How To Use Digital Marketing to Increase Sales?

• Social Media Marketing (SMM)

Introduction to SMM (Social Media Marketing)

Creating a strong social media presence

Organic and Paid Marketing

• Content Creation & Branding with AI

What is CANVA?

Dashboard Introduction of CANVA

Elements of CANVA

How to create posts in CANVA

Posts creation strategy

Designing of custom templates in CANVA

Digital Marketing and Branding

Brand Colors

Design LOGO

Font Style Knowledge

Canva Magic Studio

AI Image generator

• Content Creation

Learn to write caption for social media

Write captions using ChatGPT

Chat GPT and Digital Marketing

Write captions using Neuroflash

Hashtags Research

How to check hashtags competition?

Tools for hashtags

How to generate leads through hashtags?

Reels Creation AI Tool

Voice Generator AI tool

Subtitle Generator AI

• Facebook Marketing with AI

Facebook Page Creation and Marketing

Ads Manager Key Features

What are business assets in Facebook Business Manager

Adding Assets to business manager

Assign assets and inviting people to business manager.

Introduction to events and events manager

Introduction to Datasets (Facebook Pixel)

Facebook Pixel setup

IOS 14.5 Update and its effects

Conversion API

How to setup conversion API

What is Facebook Audiences

Types of Audience on Facebook

Creating Custom Audience

Creating Lookalike Audience

Why should we use custom audience?

How to create retargeting Ads?

Campaign Budget optimization Vs. Ad set budget optimization

Retargeting and Facebook Ads

Facebook Commerce Manager

Facebook Ads metrices